This part of podcasting is incredibly important. It’s how you’ll find and get new viewers and listeners and build your community. Remember that growing a podcast takes time. Nothing is going to happen overnight and you will need to put in the work. Start with what you’re able to manage and grow from there.

📣 Pro Tip: These days there are a lot of incredible AI tools that can help make podcast promotion a breeze. We’re big fans of OpusClip, Capsho, Castmagic, Descript, Wordsmith, and Stampede Social.

Videos

Below you’ll find helpful videos to guide you during the promotion stage of your podcast. You can always dive deeper by listening to the full episode of The Flow on each topic.

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And you can reach out to us anytime with questions - [email protected]

Promote with Vertical Shorts from Opus

Using Opus Clip, you can simply paste in the YouTube link to your podcast episode and Opus will handle the rest - giving you tons of engaging vertical videos with the captions burned right on. You control the look and style of the captions and how long the videos are.

https://youtu.be/6D3AUJMvQlE

Build Your Content Marketing Plan with Capsho NextGen

With Capsho NextGen you can create and implement an entire content marketing plan for your podcast across all of the social media channels (like Facebook, LinkedIn, Instagram, and more). Capsho does all of the heavy lifting for you. You just drop in your videos.

https://youtu.be/KkfgWcNb0I4

Sponsorship & Memberships for Podcasters

We all wish we could make millions of dollars with our podcast, but that’s definitely not often the case. But that doesn’t mean you shouldn’t consider sponsorship and/or membership for your show. Here’s a word on making money with your podcast from Doc Rock.

https://youtu.be/v64NGph5d2g

How to Leverage Guests to Help Promote Your Podcast

Bringing guests onto your show is a great way to reach new listeners. The important thing to remember is to make your guest’s experience a great one and give your guests everything they need or want to help you promote their episode.

https://youtu.be/t363IU2fo6E

Dive Deeper 🔎

Here’s an interview with did with our podcast graphic designer, Marshall Fox. You can learn more about how to elevate your podcast from idea to iconic with PodPaks.